Earlier this year, we found out that artists weren’t getting paid at all to perform the Super Bowl halftime. Now, the National Football League (NFL) is requiring artists to pay for the privilege. “The NFL has narrowed down the list of potential performers for the 2015 Super Bowl to three candidates: Rihanna, Katy Perry, and Coldplay,” the Wall Street Journal just reported.
“While notifying the artists’ camps of their candidacy, league representatives also asked at least some of the acts if they would be willing to contribute a portion of their post-Super Bowl tour income to the league, or if they would make some other type of financial contribution, in exchange for the halftime gig.”
Super Bowl XLIX is happening February 1st in Arizona. At present, Coldplay is reported to be a finalist for the event, with others including Katy Perry and Rihanna. Earlier this year, Bruno Mars played Super Bowl XLVIII with special guests the Red Hot Chili Peppers.
“We’re putting someone up there for 12 and a half minutes in front of the largest audience that any television program garners in the United States. It’s a pretty good deal. It’s the famous win-win for both parties.”
NFL Director of Programming Lawrence Randall.
More as it develops.