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Louis Vuitton Invests $80 Million in K-Pop Company YG Entertainment…


Record label and talent agency YG Entertainment manages the careers of some of the biggest K-pop stars. YG’s roster includes fashion-conscious artists PSY, Big Bang, and 2NE1.  The company has a market value of $690 million.

LVMH (Louis Vuitton Moët Hennessy) is investing up to $80 million in YG Entertainment.  L. Capital Asia (a branch of LVMH) will invest 61 billion won ($59.6 million) in preferred YG shares.  LVMH is also negotiating the purchase of $20 million in shares from Yang Hyun-suk, YG’s founder and largest shareholder.

Reuters reports that the two companies are also discussing a strategic partnership.

In 2009, Louis Vuitton sponsored Big Bang member G-Dragon.


Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u

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Comments (4)
  1. Willis

    That’s one way to piss away millions – similar to the $250 million that LVMH invested in back in the day.

    1. Nina Ulloa

      There are massively popular artists..not sure how it’s “pissing away millions”.

      1. Nina Ulloa


  2. Anonymous

    wow! YG is so amaaazing :)


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