A lingering question has been: “What is the next step in Twitter’s monetization strategy?”. This question has now been answered: Twitter has announced that they’re bringing e-commerce to their Android and iOS apps.
A “small number of users” will begin seeing tweets with a ‘buy’ button from a select group of Twitter accounts in the coming weeks. This button will allow users to buy products with a few clicks. Users will only have to enter payment information one time. After that, Twitter will store the information if the user allows. Twitter says this personal information is “encrypted and safely stored”.
The initial test group of 26 accounts includes Death From Above 1979, The New Pornographers, Wiz Khalifa, Kiesza, and (RED). Twitter tells Ad Age that additional partners will be added in the fourth quarter of this year. Twitter worked with Fancy, Gumroad, Musictoday, and Stripe to build this functionality.
Twitter says: “Users will get access to offers and merchandise they can’t get anywhere else“. The offers and merchandise will have to be really good to motivate users to buy in-app.
Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u