Spotify CEO Daniel Ek claims that artists will be able to make a living off of Spotify income in the next few years. Video ads are apparently part of Spotify’s plans to bring in more revenue.
Spotify is rolling out two different types of video ads, Sponsored Sessions and Video Takeover. Sponsored Sessions are video ads users can watch on mobile devices in exchange for 30 minutes of ad free listening. Video Takeover ads are video ad breaks on the desktop version of Spotify.
So far, Coca-Cola, Ford, Target, McDonalds, NBC, Wells Fargo, and Universal Pictures are among those who have signed up. The ads will roll out in the fourth quarter of this year in the U.S., U.K., Germany, France, Spain, and Sweden. Video ads will go global in 2015.
Ivan Pollard, Senior Vice President of Connections at Coca-Cola, said:
“Spotify are great partners in helping us execute new ways of connecting with people on their platform leveraging data, intelligence and creativity to bring a little refreshment to an already uplifting experience with music.”
Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u