Apple and U2 have teamed up for the “largest album release in history” (according to Apple).
At the end of an Apple keynote that seemed to ignore the topic of music, U2 took the stage and performed a new song. After this, Tim Cook and the band announced a new U2 album. Tim Cook brought up a free iTunes release, and Bono said “yes, but YOU’RE going to have to pay for it“. About 15 seconds later the album went up on iTunes.
All 500 million iTunes customers now have U2’s surprise album Songs of Innocence in their iTunes cloud libraries, available for free. Apple pushed the release to users’ libraries, instead of simply making it available for free in the iTunes Store. Presumably, they did this so they could call it the “largest album release in history”.
Songs of Innocence is also streaming on iTunes Radio and Beats Music. Apple has the exclusive until October 13th, when the album will be released physically.
Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u