Apple has the exclusive on U2’s Songs of Innocence until October 13th. After that, physical copies will be released and Billboard will start counting sales.
Billboard now has details on the physical version of the album, which thankfully won’t force itself upon potential customers (Songs of Innocence is on my iPad and I don’t want it there).
Retail stores will get a deluxe version of the album with four extra songs and between two and seven acoustic versions. It will have a wholesale price of $12.90 and a list price of $19.98. Retail stores will exclusively carry the deluxe version for five weeks. Then, this version will also go up on iTunes.
Stores will also get a discount on the entire U2 catalogue. iTunes is already offering this discount.
Billboard said some stores are deciding whether or not to carry Songs of Innocence. Target and Amazon declined comment.
Competing label executives said they didn’t think the release model used for this album was good for the business. One executive says it will hurt smaller artists.
Universal Music Group (U2’s label) reportedly says that these competing executives are wrong.
Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u