U2’s New Album Was (Voluntarily & Involuntarily) Downloaded Two Million Times…

Edited September 10th 10:30 PM PST

Executives from major labels have said that U2’s release model for Songs of Innocence is bad for artists, and plenty of people have complained about the album automatically downloading onto Apple devices.  Apple has spent over $100 million on this stunt.

Re/Code has details on how many times Songs of Innocence has been downloaded, saying the number is over two million.

Voluntary and involuntary downloads are all lumped together.  This is a pretty big distinction, since users can’t delete the album from iTunes cloud libraries and have to take special steps to hide it.

Meanwhile, Apple is saying the album has been “experienced” 33 million times. This includes iTunes, iTunes Radio, and Beats Music.

Screen shot 2014-09-15 at 10.45.11 AM

U2’s back catalogue is on sale in the iTunes Store and 17 of their albums are currently in the iTunes top 100 chart.


Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u


Image by Michaël Korchia, licensed under Creative Commons Attribution 2.0 Generic (CC by 2.0).

4 Responses

  1. a note

    I’m not really a big U2 but I am very pleased to see that a recording artist is still actually still considered important enough to make a major marketing statement.

  2. Name2

    Spotify lets you remove playlists, and delete cloud albums tagged as “My Music”.

    Just sayin’.

  3. TuneHunter

    Hey BONO, Have some balls and stop associating with clueless professionals living out of someone goodwill!

    We have all resources to convert Radio and streaming to plain $100B music store.

    You got ALL political power and connections to make it happen! WAKE UP! Call me if you need guidance
    how to recover music industry. DMN has the link! Your welcome!


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