Craaave Is a Music Messaging App Done Right…

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Add Craaave to the list of apps created to “address the lengthy, messy process of sharing music with friends”. The list is long, and getting longer, but I think Craaave (a “small bootstrapped operation”) excels where other apps do not.

Many music-sharing mobile apps make the process even more confusing by adding video, photo, and other bells and whistles.

Craaave stays true to its mission, it’s a beautifully designed music messaging iOS app that allows users to send songs to their contacts.

The app is free in the app store. Users can type to search for songs, or they can use audio recognition technology to identify and send a song. Craaave integrates with iTunes, Spotify, SoundCloud, Deezer, and Rdio, making the music accessible to a wide variety of people.

The outbox shows users when their friends have listened to a song, and whether they saved it, which is reminiscent of Facebook and iOS messenger. If a user presses down on a song, the app will favorite the track in the corresponding music service.

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I only have two complaints to make about Craaave, besides the app’s confusing name. First, I wish it had an easily accessible list of contacts using the app. This list only pops up once you select a song to send, so it’s hard to know when a new friend has joined the app.

Second, the app hasn’t been widely adopted yet. The only contact I have on the app is someone who works at Craaave. This issue will only be solved over time, and prospective users could just invite their entire friend group to join.

I’m seriously considering convincing my crew to join as an alternative to sharing music on our secret Facebook group.



Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u

18 Responses

    • jw

      The app supports iTunes, Spotify, SoundCloud, Deezer, and Rdio… if I share a song, does the app allow the contact to listen to the song through whichever is his or her preferred service? Or do I have to choose the service on the front end of the share?

      • Ben F

        Yes, If you send a song from Spotify and your friend uses Rdio then the Spotify song you send them will automatically appear as an Rdio song in their inbox on Craaave.

        We’ve spent many hours developing a music resolution engine that runs in the backend of the app to address exactly this issue.

        Hope that that answer makes sense.

        • jw

          Ooooh that actually sounds useful. I mean, minimally useful… I have maybe 3 or 4 friends who use Rdio, but they’re all leaning towards switching to Spotify.

          Is the resolution engine accurate? Is it using Echo Nest or something?

          I mean, honestly… I’d rather, & I’d probably have better luck convincing my friends to sign up for Spotify than Craaave. And from Spotify I have native support for sharing to any service I have on my phone. You know… services people actually have, like SMS & e-mail & fb & twitter. This app would actually impede my sharing.

          What is the real issue you see the app as solving? Just cross-platform sharing?

          • jw

            I don’t know if I’ve used up my one question, but I’d love to know why you guys feel like music sharing needs to be abstracted from the native application, or why it needs to happen outside of standard communication platforms like e-mail/text/twitter/facebook. How is music different from, say, a article? And doesn’t using a specific app to share just create extra clicks? Doesn’t the success of Gangnam Style & Thrift Shop prove that music sharing works as is?

            It just seems to me that this app requires a lot of effort (recruiting your contacts, opening the app/searching/sharing) for very little upside (cross platform sharing).

            I’m open to the idea, I just don’t see the upside. I just see a bunch of extra clicks to accomplish tasks that you should be able to accomplish (for the most part) natively within the supported services. Am I missing something?

          • Ben F

            Music sharing is not easy on mobile. Have you ever tried copying and pasting a SoundCloud/YouTube URL to a friend via iMessage or email on your phone? This user experience is horrible and terribly outdated. Even sharing a song over Spotify is a highly convoluted process. We are aiming to change this with Craaave. Our goal is to make sharing music over your phone as easy as Snapchat makes sharing an image/video over your phone. With Craaave you can find any song across 4 different streaming music services (+ iTunes) and share it to any friend in your contacts in 3 taps. Not only that, but you can see in real time whether or not your friend has listened to or saved the song you sent them.

            Hope this answers your question.

          • jw

            Your pitch seems a little disingenuous to me.

            I tried the app. I just really don’t see how you can claim that switching to another app to share music is easier than sharing natively. Caaave doesn’t recognize the song you’re currently playing in Spotify. And if you try to “listen,” it pauses your Spotify. So you’re forced to search for the song that you already searched for in Spotify. You totally leave out the process of leaving Spotify, opening Craaave, then searching for the song. Then maybe it’s 3 clicks from there. But that’s a lot to leave out. It’s almost like you’re creating a standalone app to fix what you believe to be a UX problem with Spotify’s app. (Personally, I don’t see how Spotify’s share could be any easier without removing critical functionality.)

            I think cross-platform sharing is cool. And I think being able to see the recipient’s behavior is novel. And I’m wanting to be sold on it. But ultimately this just seems to be far less efficient than simply sharing in Spotify to SMS or e-mail or Twitter or Facebook.

            It’s crazy to me that there are so many apps trying to solve this “problem.” Whoever said there needs to be a Instagram or a SnapChat for sharing music? I’ve never heard anyone complain that it was difficult to share music.

    • @sxa555

      They obvious question: What are the plans for platforms other than iOS? Like the idea of crossing music services but I’d it’s locked to one OS you’ll struggle to get it adopted.

      • Kam Bain

        We are working on an Android app and minimal web client to connect listeners of all services (Google Play, Amazon Prime Music, Beatport, Bandcamp, and many more) that are not currently available on iOS.

        Let me know if you have any other questions.

    • JPG

      Hey Ben,

      Thanks for offering to answer some questions. This looks like quite an interesting product. How does it differ from something like PingTune?

  1. Johnny Bashful

    What sort of money are you making?

    Has the bubble burst yet on apps or still going strong?

    This seems to be where the money is in music right now, as it mostly always is, and making music isnt working out for me, so curious if making apps and software and providing services to artists and listeners is a smarter long term play monetarily speaking?? as the majority of money seems to flow to tech and information/servers and such and not to creators…


    – Johnny Bashful

    • Kam Bain

      Hey Johnny,

      We have partnerships with all of the services the power our service (Spotify, Rdio, Deezer, Soundcloud, iTunes) so every streamed song or purchase is facilitated through one of those services so the artist is paid. I will admit the return on streaming (as discussed on many articles on this site) for artists is not sustainable at the moment which is why we are working to help artists learn about ways to more efficiently pursue other monetization routes.

      Have a feature in the works that provides valuable data to musicians about how their music is being consumed on our service. Unlike other services, this data will be given to the artists for free because we feel strongly that the artists should own their own data, not the distribution platform.

      Bottom line, we do not want to be another hand in the already crowded and shrinking pockets of digital music profits.

      Hope this helps clear some things up.


      • Johnny Bashful

        ok thanks!

        im less interested in ways to monetize an artist career or digital music… was curious as to how your business model is working? i dont give a damn what percentage you are taking just how business is looking, are you in the red or black, is it still an area with room and growth or has it like most other things become unsustainable??

        ive got nothing going on in life right now, a couple failed dreams have left me at ground zero career wise, and i have always had interest in this area and was just curious for info to help me in my SWOT analysis of what i really jump into and spend my free time on next, in an effort to do things i enjoy and be involved in things i enjoy while of course building some equity and wealth…

        Please do not tell me to do anything for the love of it, the only thing i wanna hear that about is a girl, and me doing her for the love i have of her and i mean a flesh girl not some stupid fantasy thing…

        Thanks again for your time, really appreciate it!


        – Johnny Bashful

  2. hippydog_site_still_will_not_let_me_login

    @ Ben F

    are you planning on having this work in Canada also?

    We are finally getting spotify and few others up here..

    How is the artist bio/discography ? one of the the things I dislike about Deezer (what I am using now) is the info on artists is horrible!


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