“One billion users is 1/7 of the earth’s population. If 1/10 of those people were to be part of a subscription service like Spotify has, and I’m a huge Spotify fan, at $10 a month… Do the math. That’s a billion a month. That’s $12 billion dollars. That’s bigger than the entire music business coming out of one company.
Even if it was 5%, now musicians are suddenly in a game that people are ready to pay for, their lives are changed.”
Bono, during an interview with 2FM’s Dave Fanning.
Image by Robert Scoble (2008), licensed under Creative Commons Attribution 2.0 Generic (CC by 2.o).