The following is a statement issued by Matt Mason, chief content officer of BitTorrent, early this morning. “[Last] Friday, Thom Yorke released an experiment: a new album called Tomorrow’s Modern Boxes; a new way of distributing music via BitTorrent Bundle.
“Today, that project has been downloaded more than 1 million times; including both free downloads of the single and video, and paid downloads of the full album.”
Yorke released the album with this stated goal:
“If it works well it could be an effective way of handing some control of Internet commerce back to the people who are creating the work.”
One million downloads later, it’s working. Thank you, all. If you haven’t yet purchased Tomorrow’s Modern Boxes, your copy is here.”