The NFL owns its players, and that means it controls the branding of its players. Effective immediately, the NFL is banning all Beats by Dre during and around games, and instead giving headphone exclusivity to Bose (who paid for it).
Here’s a statement issued by the NFL this morning.
“The NFL has longstanding policies that prohibit branded exposure on-field or during interviews unless authorized by the league. These policies date back to the early 1990s and continue today. They are the NFL’s policies – not one of the league’s sponsors, Bose in this case. Bose is not involved in the enforcement of our policies. This is true for others on-field.”
Image by Jeffrey Bealle, licensed and modified under Creative Commons Attribution ShareAlike 2.0 Generic (CC by 2.0).