iamamiwhoami, a Swedish pop act with a digital focus, has a pretty interesting release method for their upcoming album. The album, Blue, is being released on November 10th on CD, vinyl, and a digital edition called The Blue Island.
The Blue Island will live in a password protected website, and fans can purchase a login for €20.00 ($25.20). Fans will be able to download, stream, or share the album. The site will contain high resolution audio, music videos, gifs, photos, and lyrics. This digital edition will contain extra unreleased audio and video.
This digital release method makes a lot of sense for iamamiwhoami, a group made up of Jonna Lee and Claes Björklund. iamamiwhoami is an audiovisual project and every song is released as a music video. The music videos from each album come together to form long video narratives, and Lee and Björklund are involved in all aspects of the music and videos.
The project was awarded a Swedish Grammy in 2011.
Here’s all of the videos that have been released from Blue so far:
Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u