Grooveshark may get shut down tomorrow for massive copyright infringement, but at least they went down helping local artists in need. Enter ‘Grooveshark Presents,’ a ‘fan-sourced live initiative’ that aims to help local artists use streaming data to get gigs.
“With Grooveshark Presents we are removing the significant risks promoters take in booking talent, simply by combining the intelligence gathered from our streaming platform with our unique ability to communicate with our listeners,” explained Grooveshark CEO Sam Tarantino, who may be liable for hundreds of millions in copyright infringement charges following a lopsided federal court ruling.
The release is part of a long-spun narrative from Grooveshark that de-emphasizes streaming revenues and emphasizes ‘offline’ revenue-generators like concerts and t-shirt sales. “Live events are in our DNA, as our heavily millennial listener base consumes music online, but spends on music offline,” Tarantino continues.
“This is a significant step in how Grooveshark organically bridges artists and fans with technology.”
Taylor Swift is also benefiting from such an ‘organic bridge’: as of this morning, you can now find her entire album, 1989, on Grooveshark.
Image by Mr. Kris, licensed under Creative Commons Attribution 2.0 Generic (CC by 2.0).