Lollapalooza’s numerous festivals have done well for the brand. In 2014, Lollapalooza festivals in Chicago, Chile, Argentina, and Brazil sold out, bringing in hundreds of thousands of people.
Lollapalooza hopes to take this success to Europe. Lollapalooza Berlin has been announced for September of next year. The festival will take place at Tempelhof Airport, a former airport that now hosts events.
The festival is being put on by Lollapalooza owner William Morris Endeavor, C3 Presents, Festival Republic, and Melt! Booking.
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