Young people aren’t buying music, so now Sony is going after the AARP crowd.
Sony Music Entertainment and Sony Legacy Recordings have partnered with the AARP. They’ll be offering AARP members discounts on music for both new and legacy releases.
Every month, Sony will offer discounts on different box sets and albums. Willie Nelson’s December Days and Leonard Cohen’s Live In Dublin are a couple of the releases that will be included in the program.
Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u
Image by Gage Skidmore, licensed under Creative Commons Attribution 2.0 Generic (CC by 2.0).