Sony Wants AARP Members to Buy More Music…

aarp

Young people aren’t buying music, so now Sony is going after the AARP crowd.

Sony Music Entertainment and Sony Legacy Recordings have partnered with the AARP. They’ll be offering AARP members discounts on music for both new and legacy releases.

Every month, Sony will offer discounts on different box sets and albums. Willie Nelson’s December Days and Leonard Cohen’s Live In Dublin are a couple of the releases that will be included in the program.

 

Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u

Image by Gage Skidmore, licensed under Creative Commons Attribution 2.0 Generic (CC by 2.0).

13 Responses

  1. Anonymous

    “Young people aren’t buying music”

    So millions of old people actually buy Swift and Cyrus songs?

    Reply
      • Anonymous

        Young people buy plenty of music; they just don’t buy LPs/CDs, which is where the margins are/were. Sony’s just trying to stimulate what little’s left of that market. The reality is, most of what that cohort wants is readily availble in used CD stores for a fraction of the retail cost. Boxed sets and remastered reissues are other come-ons to older, more affluent buyers.

        Reply
  2. Anonymous

    motherfucking blind man sees significantly farther then most people, shockingly…

    Reply
  3. Dear Sony,

    There is much better way to go to 1999 revenues.
    Just convert all Radio and all streaming, Pandora and Spotify too to discovery moment based music store.

    $100B music industry by 2020 with happiness for ALL!

    It’s Christmas time let’s do it now and gift Mr. Ek with chance for his $5B IPO.

    Reply
  4. Grandpa

    I’m 60. Most of my peers don’t have a clue about what’s new …nor do they care. But they will spend $70+ on a boxset of someone they cared about in college in the 70s. j/s

    Reply
  5. Skye Baile

    I started with my online business I earn $58 every 15 minutes. It sounds unbelievable but you wont forgive yourself if you don’t check it out.

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    Reply
  6. BRAAT MUSIK SAID

    OK The issue isn’t sales and who is buying, etc. Its about control and the bottom line, the dollar. If labels wanted to sell music via all mediums, they wouldn’t have let music retail stores fall to the waste side and close their door (i.e. Tower Records.) The retail stores, mom and pops, kept the fans engaged. Which brings me to the main point. RECORD COMPANIES ARE NOT ENGAGING THE FAN BASE. THEY CREATE A PRODUCT AND SHOVE IT DOWN YOUR THROAT WITH PROGRAMMING AND AD SPACE. AND AFTER BUYING ALL YOUR MEDIA UP THEY BUY THE CHART POSITIONS TO CLAIM THAT ARTIST “AS THE BEST.” BUT ONCE THE NUMBERS COME OUT, THEY ARE BACK TO BLAMING THE CONSUMERS FOR THEIR SLUMP IN SALES, WHEN THEY LIMIT THE ARTIST, THEY LLIMIT THE CREATIVITY PROCESS AND THEY DO AWAY WITH RETAIL OUTLETS TO PURCHASE PHYSICAL PRODUCT, MERCH, AND CONDUCT IN-STORES. SO GET BACK TO BASICS AND STOP CONTROLLING THE CONSUMERS WITH BULL SHIT MUSIC. OH YEA, READ BETWEEN THE LINES, SONY IS NOT MAKING A PROFIT ON THE BIG NAME ARTIST THAT THEY OVER SPEND ON TRYING TO KEEP THEM HOT, WHEN THEY ARE NOT, BUT THE GREATS ARE TIMELESS. MILEY, TIMELESS, NEVER! SWIFT, TIMELESS, MAYBE IN COUNTRY, NOT IN POP! NOT EVEN SPEARS IS TIMELESS. LADY B, JAY Z WIFE, IS THE ONLY ARTIST THIS IS CLOSE TO TIMELESS AND THATS A FIGHT. WHY WE ONLY KNOW WHAT THEY TELL US AND WANT US TO BUY WHEN YOU USED TO DISCOVER FOR YOURSELF INSIDE THE STORE WHERE ARTIST FAUGHT FOR POSITIONS.

    Reply

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