70 Percent of Unsigned Artists Want a Record Deal…

Study: Is your aim to be signed by a record company?

Agree/Disagree: A record deal is an important step in developing a successful career as an artist

Source: 128 unsigned artists responding to a survey from Unsigned Guide.  Results shared with Digital Music News by the IFPI.  All percentages rounded.

Written while listening to Wankelmut & Emma Louise.

17 Responses

  1. Name2

    Agree or disagree: Satisfying the troll under the bridge is essential for getting to the other side.

    64% of all billy goats agree.

    Reply
    • Justin Mayer / Plum Minnow

      Not true Adolf, not in my experience, which in and of itself is distorted to those viewing through the cloudy windows, a skewed perspective when others try to look through my minds eye, as it is likewise when i doing as such the same…

      Can you believe i would say as such??

      Crazy innit…

      Reply
  2. Versus

    With the right label, absolutely.
    In my deals with labels, both I and the labels benefitted. It’s a partnership of strengths.

    Reply
    • GGG

      Yea…there’s many types of label deals nowadays. This might be 70% wanting to sign to someone like Glassnote, with a great rep, bigger royalty splits, etc, as opposed to everyone wanting to sign some oppressive major deal.

      Reply
      • Versus

        Exactly. I don’t want to try to be and do everything. As in every partnership, the members have to know and accept each other’s complementary strengths and weaknesses. I am a musician, producer, composer, and if I try to be the “business” end as well – marketing, promoting, “networking”, conferences, advertising, accounting, licensing, etc – that not only takes too much time away from the music, and warps my focus, but represents skills that I lack. I am happy to have a trusted relationship with a label that actually knows how to do all that, does it well, and should thus profit as well.

        Reply
  3. Justin Mayer

    While 128 may still somehow be the mass media format for music, its not a large enough census to be a fair and reasonable representation of the overall demographic of unsigned artists and their true desires and wants and therefore furthermore herein the numbers would suggest that the suggestions made from the numbers therein would be not a big enough study to suggest enough validity to be a valid suggestion and therefore due to lack of details in regards to more detail the lacking details would lead one to be just as accurate in winging darts at a dartboard to come up with a true meaningful accurate perception of the study to study in our studies….

    Reply
  4. Anonymous

    “70 Percent of Unsigned Artists Want a Record Deal”

    And they’ll hate it when they get it. Not right away, but soon, and for the rest of their lives…

    Reply
  5. iamscottpage

    Most artist think it’s the holy grail to have a deal until they go thru it. Remember the label is built on the hits business model. It’s great if you get a hit not so good if you don’t. Even if you get a hit it can be very painful check out 30 sec to Mars documentry “Artifact” on the biz and there fight with EMI. They walk thru the business model on how the labels do there accounting, not pretty. Every artist should watch it. .. this is the GREATEST TIME in history for the indie artist, most just don’t know it. But they need to approach it like a startup and start learning lean startup principles, growth hacking and content marketing strategies to convert fans into super fans. The rules of engagement is key. Whom ever owns the audience wins! With a 24/7 broadcast network in the palm of your hands, virtually free distribution, and you can take the order with no middle man its time for artist to stop whining about the old music business which suck for most anyway and get educated and once again wake up to GREATEST TIME in history for the indie artist!

    Reply
    • antoine

      This is only partially true. Only the majors work the way you describe.
      Small indie labels cannot work like this because they cannot produce a hit. They don’t have the press/tv/media coverage to make a song a hit and they cannot work with big name artists that can make a hit.
      What they do though is Artist development. An artist can develop itself, true, but he/she’ll need some knowledge and most of all : TIME.
      if an artist tries to develop him.her.self he.she’ll do it on the expense of his.her creative work.
      So yes labels are still important.
      They’re not the holy grail that some of us think they are, they are not the key to success. But if they can handle the paper work, the promotion, the development and I can concentrate on making music then hell yeah I’m up for it

      Reply
      • Justin Mayer / Plum Minnow

        This is only partially true. Only the majors work the way you describe.
        Small indie labels cannot work like this because they cannot produce a hit. They don’t have the press/tv/media coverage to make a song a hit and they cannot work with big name artists that can make a hit.

        Youve been consumed by their thinking…

        A HIT has nothing to do with what you mention, a real hit that is… A true hit in the true music sense exists before any of that other stuff, they just dont want people to know on a mass wide spread level or else they lose their power and control and importance… Luckily most consumers are lazy and dont really care that much so in their game they are invincible and unbeatable…

        Their definition of a hit makes it impossible for anyone but them to have a hit… I have convenient definitions and rules too, come play my game and watch me run circles around all of them on the steady… They can only fool so many people at one time and time reveals all…

        Reply
    • Lrg

      Yeah but in the movie, 30 sec to Mars ended up re-signing with EMI…because ultimately labels have MONEY that the artist need to sustain a national and international music career. I know many artist personally who were with a label and then went indie and they quickly found that it’s a cold world out here without the “machine” behind you. The “you can do it yourself on the Internet” theory has been greatly exaggerated. Unless you already have a large fanbase, you just become another shmuck with a record on iTunes and Youtube videos with 100 likes a piece. Sure there are success stories of people who have won by going the DIY route…but there are so many more carcasses on that highway than success stories

      Reply
  6. Willis

    70% of artists who want a record deal don’t understand what a record deal is in it’s current form.

    Reply
  7. WhaWha

    128 musicians is a tiny tiny sample… Doesn’t make any sense to make a statistic out of it….

    Reply
  8. Fabrice ABSIL

    The number of labels & people you can trust is very limited( as often in any kind of business) . The real problem is to find them & once you think you found them , check how they want to share revenues with you. All the point is in sharing .it should represent the true value brought by each part.

    Reply

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