A few months ago it was reported that YG Entertainment would receive an investment of up to $80 million from Louis Vuitton Moët Hennessy. The two companies were also discussion a strategic partnership.
Now, YG has entered a partnership with Chinese media giant Tencent.
YG artists, and K-pop in general, are extremely popular in China.
Tencent owns the popular Chinese streaming service QQ Music. They will exclusively distribute YG Entertainment artists digitally. The deal includes streaming music and music videos.
Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u