The Sony leaks are a non-stop fountain of information. Now, some insights into Snapchat’s music strategy have leaked.
TechCrunch has posted emails exchanged by Sony executives, including President of Global Digital Business & U.S. Sales Dennis Kooker and Sony Entertainment CEO Michael Lynton.
The emails reveal that Snapchat was looking to promote artists on the platform, which they’ve already done a bit of. Snapchat CEO Evan Spiegel expressed interest in starting a record label, but Sony thought the idea was misguided. Spiegel also thought that every other music service was “shit” and that Snapchat could somehow fix this.
Sony then set up meetings between Snapchat and Lou Adler’s sons. The two parties met about once a week.
Snapchat was then in talks with Vevo over an in-app music video integration.
Talks took place a few months ago. Negotiations appear to have stopped because Snapchat wanted a 40 percent cut, which was “not workable” for Vevo. The music video company had other partnership ideas, but it doesn’t appear that anything was decided.
Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u