Japanese messaging app Line is acquiring MixRadio for an undisclosed amount. Just days ago, Line announced that they would move into the streaming music game with Line Music.
MixRadio started as Nokia’s streaming music service for their Lumia phones. When Microsoft bought Nokia, MixRadio said they would become their own separate company. Instead, MixRadio will join Line’s ecosystem of apps and services. There’s no immediate drastic change, as MixRadio will still be preloaded on Lumia phones.
MixRadio head Jyrki Rosenberg said: “Line shares our vision and passion for simple, personal and fun user experiences while constantly delivering innovation to our listeners.”
Line has 170 million active users, while MixRadio says they have “millions of listeners across 31 countries”. Line is extremely popular in Asia, but its popularity is growing in other countries, including the U.S.
A number of musicians and celebrities have Line accounts, which fans can follow.
Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u