Watch Out YouTube: Facebook Video Now Has Over A Billion Views A Day

facebookvideo

Facebook just released new stats revealing that their shift to take over the video sphere is working. Since June 2014, Facebook video has averaged 1 billion views a day with over 65% of the views worldwide happening on mobile. In just one year the number of video posts per person has increased 75% globally and 94% in the US.

Facebook is still behind YouTube in traffic – but is quickly catching up. The most recent daily view count YouTube has released (from 2 years ago) is 4 billion daily views. Have they not released new numbers because that number has fallen? YouTube currently boasts over 1 billion unique viewers each month. Contrast that, though, with Facebook’s 1.35 billion monthly users. Granted every YouTube user is viewing a video and every Facebook user may not be. But if Facebook has anything to say about that, they soon will be. Every single one of them.

Facebook now displays view counts as well. It’s unclear how long an auto-play video has to be viewed to count towards an official view or if it has to be manually clicked. But many users watch auto-play videos (unclicked, and therefore without sound) within their newsfeed until the end. Facebook encourages advertisers and brands to create videos that are just as informative and entertaining without sound.

What does this mean for musicians? Well, Facebook posted this advice on its blog today:

“The most important thing to remember when creating video for Facebook is that it will be a part of News Feed. As a creator, you should be conscious that people will discover your video in News Feed next to a photo from a friend or a status update from a relative. Your video needs to fit in, and it needs to be something that your audience will want to watch and share.

 

With the launch of auto-play and the surge in mobile use, it’s also important to focus on posting videos that grab people from the first frame of video. Shorter, timely video content tends to do well in News Feed. Keep in mind that auto-play videos play silently in News Feed until someone taps to hear sound, so videos that catch people’s attention even without sound often find success.”

Unfortunately, Facebook currently has no system in place for Pages (or copyright owners) to monetize their videos (or their music used in fan videos). But as soon as they do, you can bet Audiam, Ad Rev, INDmusic and the other digital rights management companies will jump on it. And so far no labels or publishers have gone after Facebook for users posting videos containing their artists’ music. They must have learned their lesson from their (flawed) YouTube takedown approach. Remember back in 2008 when music mysteriously disappeared from videos containing WMG songs? Or complete videos were removed altogether? Well, the labels learned pretty quickly that they could make more money off of the exposure (and monetization/iTunes links) they receive from fan videos than by forcing takedowns. You’d think the labels would have learned from their (similarly flawed) approach of suing music’s biggest fans for pirating music in the Napster/Limewire/Kazaa era. Finally, the labels understand that fighting progress isn’t the solution. If the laws can’t keep up with technology, then the music industry needs to work with tech to march on forward.

Facebook video is only going to get bigger. It’s much easier to share Facebook videos than YouTube videos. Sure, YouTube is still the #1 music streaming site in the world, but if you want to get your music video to catch, try posting to YouTube and Facebook simultaneously and see which spreads faster. It’s time to start coming up with ways to creatively use Facebook video to engage your fans and spread your content.

 

Ari Herstand is a Los Angeles based singer/songwriter and the creator of the music biz advice blog, Ari’s Take. Follow him on Twitter: @aristake

Photo is by Andrew Feinberg from Flickr and used with the Creative Commons license.

 

 

20 Responses

  1. Anonymous

    what taylor swift does is irrelevant to just about 99.9% of people on the planet and in that industry, all you have to do is put the pieces together to see how she had it made from the get go no matter what, whereas some of us are born to low social classes and peasantry with no money and no connections or power or anything…

    some of us have to build it from the ground up all on our own and work our ass off to get anywhere, she only had to pseudo work, just enough so that biz and posse could use her as a deity god icon to sell dreams and hope and mostly product and lies…

    essentially anyone with her and in that posse and anything they say or do is completely not trust-able and pointless for anyone but their little club…

    anyways, is what it is…

    Reply
      • Anonymous

        they have to market and advertise as such else they wont be selling the hope and the dream to the people effectively. She pseudo worked to keep the appearances up and thats the way it is all to ensure the industry retains its importance and relevance to people and thus suggesting that so long as any tom dick and harry just works their little buns off like ol taylor did they will reach and attain the same heights, which is a lie obviously.

        Reply
        • nuff said...

          “Unfortunately, Facebook currently has no system in place for Pages (or copyright owners) to monetize their videos (or their music used in fan videos).”

          Reply
  2. Anonymous

    It’s beyond me why any artist would allow Facebook to use his/her content for free.

    Reply
  3. Anonymous

    “It’s time to start coming up with ways to creatively use Facebook video”

    Of course not, Facebook doesn’t pay…

    Reply
    • steveh

      Youtube kinda “pays” but it’s mostly peanuts unless you’re Psy/Gangnam Style.

      The key issue here is the promotional benefits.

      Reply
      • Anonymous

        It’s a fact that YouTube doesn’t pay much, but a couple of $ per 1,000 views are certainly not peanuts, and you don’t have to be Psy to get 10m views per video over time.

        Facebook doesn’t pay a cent, and there are no ways to “creatively use Facebook video” except for extremely brief, non-cannibalizing previews.

        Reply
        • steveh

          Well Orchard pays us scarcely more than 1/10th of one US cent per youtube play ($0.001).

          So your example of 1000 views would pay 1 (one) us dollar.

          Big f***ing deal or what? That’s just over half an espresso at Starbucks.

          The key factor that FB has is the share-ability. Much better than youtube.

          Reply
  4. Anonymous

    Don’t forget that Facebook/Instagram still live in the 19th Century what morality and censorship is concerned.

    YouTube, Vine and Twitter are far more open and useful.

    Reply
  5. Paul Resnikoff
    Paul Resnikoff

    Looks like two different animals from a usage and fan connect standpoint. It’ll be really interesting to see how strategies evolve and differentiate between the two.

    Reply
  6. Fish

    I’m sure these stats are all bullsh*t. Every time I scroll through my newsfeed on my phone and pass a video, it autoplays. I’m sure they probably count that as a view even if I breeze right passed it. I probably give Facebook 3-4 views every time I’m NOT trying to watch a video.

    Reply
  7. Tap

    The fact that FaceBook doesn’t offer money to artists like YouTube does is really a very big issue. If a music video that was on FaceBook got over 1 million views and it wasn’t on YouTube, that’s thousands of dollars an artist could have made if it was on YouTube instead. Putting videos on FaceBook has it’s benefits as far as gaining publicity but it’s a big risk financially.

    It’s true that once FaceBook gives add revenue to Artists, things can definitely change and you’ll see a heck of a lot more people posting videos on FaceBook. This will add pressure to Google and who knows, maybe they will increase the cut of the add revenue to creators in order to keep artists on YouTube.

    Reply
  8. Com Pete

    The added competition between Facebook and Mega Monopoly Youtube is welcomed and will be beneficial in the long run for Artist’s $$

    Reply
  9. Willis

    Irrelevant. That’s like saying ‘watch out Keds, more kids are wearing Buster Brown.’ There are plenty of feet to go around.

    Reply
    • Reggie Mantle

      Ha! Was your comment intended as a way to see how many people over 50 visit this site?

      Reply
      • Willis

        Not really, but it could be viewed that way. I actually Googled “old shoe brands” to put that together.

        Reply
  10. Ashley

    It’s the other way around. Facebook video auto-plays within the newsfeed, giving you some pretty bloated numbers. It’s unlikely that those stats are part of music videos, but rather shorter clips.

    Reply

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