Link shortening and retargeting tool found.ee has added some new features. The tool was created by The Found Group, a digital marketing company that works with artists like St. Vincent, The Faint, and many other artists. The Found Group uses found.ee in their own marketing strategies, and have made the tool free for anyone working in the music industry.
found.ee has added a bulk link uploader to their site, allowing users to generate many retargeting links at once. Users can upload a properly formatted spreadsheet containing the list of links to be shortened. This could be useful for uploading a batch of ticketing links for a tour.
found.ee has also added a tool that turns SoundCloud, Youtube, and NoiseTrade embeds into retargeting links. The tool will generate a new embed code that includes a retargeting pixel. Fans that click “play” on the widget will be added to the retargeting pool. This feature is currently in beta.
Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u