How Do You Measure Success? Apple Acquires Musicmetric for $50 Million…

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Apple’s App Store brought in over $14 billion in 2014, but declining digital sales are nothing to celebrate.  Deeply behind streaming power-players like Spotify, Deezer, and Pandora, Music Ally reports that Apple has been quietly making music-related moves.

Documents filed by Apple in the U.K. reveal that they recently bought Semetric, the company behind Musicmetric. Financial Times reports that Apple might have paid around $50 million for the company.

Musicmetric is a real-time music analytics service. Semetric also has other products that track television, film, ebook, and video game statistics.

When questioned about the deal, Apple said:

“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plan.”

 

Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u

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