The following is a developing story; first update: 11:40 am PT.
Just months after a high-profile meltdown involving Taylor Swift, Spotify is taking dramatic action to improve its image with artists and fans.
As of early this morning, Spotify has now fired its longtime PR agency, M&C Saatchi PR, according to details first shared by PR Week.
It appears that Saatchi is being stripped of all responsibilities, including consumer-focused, corporate, and b2b aspects. As of this morning, Saatchi has only released this statement (stay tuned for more response):
“We had three fantastic years taking Spotify from a small, challenger brand into a mainstream music platform. The work we developed from our London office was used around the world to build the Spotify business and we are proud of the part we have played in establishing the brand in so many different markets. International PR will now be led from LA, we will not be pitching but we will keep on streaming.
We wish them the very best for the future.”
Image of ‘John the Baptist’ (Metropolitan Museum of Art) shot by Randy OHC, licensed under Creative Commons Attribution 2.0 Generic (CC BY 2.0). Written while listening to A$AP Mob.