We knew Snapchat was working on a music strategy… for now, music fits in as part of a wider media integration.
Snapchat has added a Discover section that features daily content from CNN, Vice, Warner Music, and others.
Snapchat had been in negotiations with Sony Music, but the label is absent from the first round of content partners.
Snapchat Discover features daily “stories” from media partners, including editorial and videos. Users can swipe up when they see something they’re interested in for an in-depth look.
The picture messaging app has also simplified the contacts view, and has given each user a unique badge. Other users can scan the unique badge with their phone to easily pull up a Snapchat profile.
Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u