10 Ways to Get Your Music Heard

How to get your music heard? Some critical suggestions.

Critical ideas for how to get your music heard, exposed, or otherwise out there in the world.

The following guest post comes from Paul Loeb, founder of music promotion service DropTrack.

1. Send Promos Not Facepalms

Make sure your music doesn’t end up annoying the heck out of producers, DJs, and people responsible for emptying the SPAM folder.

When you send your promo make sure it is attractively packaged, even if that just means giving it a sensible filename… and not ‘davesamazinglycooltrack006.mp3’. Ideally, you’ll send it branded with your logo, and any marketing material you might have. Also, avoid spam traps and stop clogging up inboxes with MP3 attachments and sketchy Zippyshare or Mediafire links!

2. To Infinity And Beyond

If your promo is lucky enough to stand out and be seen…and maybe even heard, then don’t waste this golden opportunity. Go above and beyond. You should enclose a press release, artwork and make sure the track is easily shareable.

3. The Postman Always Knocks Twice

When you send your unsigned tracks to record label A&R contacts make sure you keep track of who you’ve sent to. Perseverance is essential but blindly sending the same track with the exact same message time and time again is bordering on harassment!

4. Radio GAGA

There is more than one way to get your music heard. Get it out there and send it to radio!

5. Bloggers Unite

Send bloggers your new music, along with album artwork, photos, and a press release… treat popular bloggers the same as you’d treat a superstar DJ. It’s all exposure… and bloggers share.

6. Last Night A DJ Saved My Life

Don’t be shy, track down the biggest international DJs and make sure they can download your music in the high-quality WAV format they need for club sound systems.

7. Take One For The Team

What do people really think of your music? Expose yourself to feedback… but don’t just agree with it. You are the artist!

8. He Said, She Said

If you can, make notes of who is downloading your music, who is commenting, and build up a fan profile. You might be surprised by who is actually listening to you and where they hail from, which can help you make informed decisions when creating more art.

9. Fan-Tastic

Immediately, unceasingly, and aggressively set out to build a mailing list of your fans. This will allow you to access your fans directly at will so you can send new and exclusive tracks to your most loyal followers and systematically build your brand, following, and fanbase.

10. Share And Share-A-Like

Share your music anywhere you can. Facebook, Twitter, Google+, and Reddit are just a few places you can share your music.

 

Image by mikael altemark, licensed under Creative Commons Attribution 2.0 Generic (CC BY 2.0).

7 Responses

  1. Anonymous

    Radio GAGA:
    There is more than one way to get your music heard. Get it out there and send it to radio!

    Sure, but without breaking it down for people, it’s fools information and advice, which in my expierience, is one of the biggest problems in that industry, its a bad look and yall cant keep relying on peoples desperation for fame and attention as the driving catalyst to maintain interest and demand…

    each genre is different, there are so many different types of radio to send it to, and in order to make it really worthwhile it takes a whole plan and strategy, and of course, as we know, lots of money and/or favors…

    just tell people what they need to do to have any chance at all, all the people involved that they will have to assume the role of or else pay or barter with…

    sending to radio isnt much good unless combined with much more…

    treat popular bloggers the same as you’d treat a superstar DJ

    im waiting for people to get over themselves… i mean, anyone the show talks about is suddenly like jesus themselves, the over hype that goes on is so blahzay and played out, yet it just keeps going on, it actually devalues their product… as soon as i hear the show or whoever say someone is a superstar, i immediately know they are anything but and are likely someone in desperate need of convincing the a peoples they are more or better then they are… sooner or later it wont work anymore… if the data and stats are showing that lame rhetoric still works, then i dont know what to say… when every last person is a superstar deity of the most gargantuan amazingness proportions, then no one is, its all backwards…

    If you can, make notes of who is downloading your music, who is commenting, and build up a fan profile. You might be surprised by who is actually listening to you and where they hail from, which can help you make informed decisions when creating more art.

    Sounds like its coming from someone who doesnt make art…

    you cant make decent art when making it like that, thats straight commerce, its backwards…

    art is made, free from anything else, with the ephemeral force as your 6th man, the muse flowing through you, and then you sell it, not the other way around…

    so that is fine to grab a bunch of stats or names and then try and make something for them, but for one, if you are not paid by that person to do as such, its not a smart move, and two, its not art then, which is totally fine, so just call it what it is please… if someone wants to commission you for a specific piece of work, great, but to go ahead and make product that way is just further devaluation and most certainly not art…

    Reply
    • Stark Hazard

      This is a good article, an outline for those interested in learning how to make their music available to whosoever is willing to listen. With some passion and common sense these tips are very easy to understand and act as a simple guide for the serious Artist. The serious Artist realizes the importance of making proper information about their art available and wants to present it in the most professional manner possible, the serious Artist does all he can to understand his audience and how to woo them (whether it is giving them what they want or the exact opposite), the serious Artist will induce emotional reactions by any means or medium possible, not because of fame, but because it is within their power to do so embedded in their hearts and MINDS <- !
      “Sounds like its coming from someone who doesnt make art…
      you cant make decent art when making it like that, thats straight commerce, its backwards…
      art is made, free from anything else, with the ephemeral force as your 6th man, the muse flowing through you, and then you sell it, not the other way around…”
      Let us take a look at the Spanish painter Salvador Dali, the richest and famous Artist of the 21st Century most known for his painting of melting clocks and the introduction of surrealism into the “mainstream”. With very little research it is plain to see that this guy knew the importance of branding and marketing
      Anonymous, there will always be fame. It is how YOU define fame that makes you truly famous or not.

      “What is art, if there are no eyes to see it? Or rather, what are eyes, if there is no art to see them?” -Stark Hazard

      Reply
      • Stark Hazard

        This is a good article, an outline for those interested in learning how to make their music available to whosoever is willing to listen. With some passion and common sense these tips are very easy to understand and act as a simple guide for the serious Artist. The serious Artist realizes the importance of making proper information about their art available and wants to present it in the most professional manner possible, the serious Artist does all he can to understand his audience and how to woo them (whether it is giving them what they want or the exact opposite), the serious Artist will induce emotional reactions by any means or medium possible, not because of fame, but because it is within their power to do so embedded in their hearts and MINDS <- !

        “Sounds like its coming from someone who doesnt make art…
        you cant make decent art when making it like that, thats straight commerce, its backwards…
        art is made, free from anything else, with the ephemeral force as your 6th man, the muse flowing through you, and then you sell it, not the other way around…”

        Let us take a look at the Spanish painter Salvador Dali, the richest and famous Artist of the 21st Century most known for his painting of melting clocks and the introduction of surrealism into the “mainstream”. With very little research it is plain to see that this guy knew the importance of branding and marketing.

        Anonymous, there will always be fame. It is how YOU define fame that makes you truly famous or not.

        “What is art, if there are no eyes to see it? Or rather, what are eyes, if there is no art to see them?” -Stark Hazard

        Reply
  2. omg

    When you send your promo make sure it is attractively packaged, even if that just means giving it a sensible filename… and not ‘davesamazinglycooltrack006.mp3’. Ideally, you’ll send it branded with your logo, and any marketing material you might have. Also, avoid spam traps and stop clogging up inboxes with MP3 attachments and sketchy Zippyshare or Mediafire links!

    LOL!

    Send your MP3 with all your logos ‘n stuff BUT please don’t clog up the inboxes of the receiver 🙂

    Please edit the title to “10 ways to make sure your music IS NOT heard”

    Reply
      • omg

        now what?

        “…stop clogging up inboxes with MP3 attachments and sketchy Zippyshare or Mediafire links!”

        what else should the sender do? send links to his own website?

        i mean these 10 tipps are just not helpful at all. just dated bullshit.

        most labels only accept dropboxes now…

        Reply

Leave a Reply

Your email address will not be published.

Verify Your Humanity *