It was previously reported that Apple plans to integrate the upcoming reincarnation of Beats Music into iOS. This means Beats Music would be built right into the software.
Apple isn’t stopping there. 9to5Mac reports that the music service will be integrated into iTunes and Apple TV.
A new feature will allow users to search for any track in the iTunes Store and Beats Music library. Apple will let users merge their Beats login with their Apple ID.
Surprisingly, iTunes Radio isn’t being killed.
iTunes, iTunes Radio, iTunes Match, Beats Music… Apple is starting to remind me of Google, who has Google Play Music, Songza, YouTube, and YouTube Music Key. Rather than consolidating overlapping features into a super effective service they’re running a myriad of services.
Now, Apple and Google are going to be even more alike… Paul recently posted a pie chart that shows why Apple’s music strategy puts them below Spotify. In 2014 over 81 percent of all shipped smartphones were Android, while less than 15 percent were iPhones. Apple is hindered by only being on one platform.
But it looks like Apple is a step ahead…
Apple is bringing their new music service to Android.
This is the first time Apple is creating an app for the platform. They’re reportedly killing the Windows Phone and web versions of Beats Music.
This dramatic shift is allegedly causing internal drama at Apple. One source says development “has been a mess”.
The fact that Apple wants to lower the price of the service below $9.99 could also be a mess. According to a French report, artists get around 6.8 percent of monthly streaming service service subscriptions. This could radically decrease payouts, although it could also increase the number of paying customers.
So, what else is new in Apple’s plan to dominate media? re/code reports that they’re working on a web TV service.
Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u