iTunes Is Adding Editorial Content…

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iTunes is moving into music journalism. Music Ally found an Apple job ad for an editorial producer.

The ad says that iTunes is looking to hire someone with an expertise in music journalism to handle editorial and production. Job duties include “writing, editing, managing a sea of freelancers, and working collaboratively with business and content heads to shape and define editorially driven merchandising promotions.

iTunes will bring editorial content to other areas, not just music. The job posting calls for someone with freelance contacts that can cover “music, movies, books, etc.

Apple is currently working on a new iteration of Beats Music that will be closely aligned with iTunes. They’ve already poached Zane Lowe from the BBC. It looks like they’re going straight into music programming, something generally lacking in internet radio — although Beats Music was one of the first to try and bring a human touch to streaming services.

 

Nina Ulloa covers breaking news, tech, and more: @nine_u

6 Responses

  1. FarePlay

    Have to say this is all exciting to hear. No question Apple is looking at the music business in tatters and seeing opportunity. Music has been flat for a long time. What’s been missing? Any kind of authentic personal backstory that creates a dialogue to be shared by an audience that has lost their bearing with music. Stories about the people. places and things that connect the audience to the art, instead of as a lifeless sales jingle.

    Why are they doing this? To generate greater interest and anticipation at the source. Fill the needs of key listeners on the Apple network.

    Reply
    • FarePlay

      I think these two comments reflect what these commenters listen to and how far music has fallen as a powerful creative art form. It speaks volume of both the demise of the recording process, the loss of professional recording studios and producers, and the reality that in today’s hit driven world, if you can’t dance you’ll never be a superstar.

      I’ve read a lot about music over the years and little of it has had anything to do with what these guys are talking about.

      Reply
      • danwriter

        They also speak to how little emphasis US middle schools put on critical thinking and essay composition. Young men yelling at trains.

        Reply
        • Anonymous

          US middle schools??

          i wouldnt be caught dead in the states, because id likely literally be caught dead if i went to the states, yall just do not like me, so there goes a pool of 150+ million women/girls to fish from, which is a shame…

          Funnily enough i was always an above 90%er all through school, for the most part, awards and scholarships, sports and academia, so i always enjoy how a random smart phone typed blog post gets used as reason to further demean and bully me…

          Stop bullying me and ill have no reason to say and do what i say and i do, as i really have no beef with anyone other then those that are bringing me their problems or trying to engage me within their fights and battles and wars…

          Reply
      • Anonymous

        I think these two comments reflect what these commenters listen to and how far music has fallen as a powerful creative art form. It speaks volume of both the demise of the recording process, the loss of professional recording studios and producers, and the reality that in today’s hit driven world, if you can’t dance you’ll never be a superstar.

        I’ve read a lot about music over the years and little of it has had anything to do with what these guys are talking about.

        So the reflection is that i listen to everything? All genres? From rock to pop to urban to classical to movie scores to andean music to meditative to punk to blues?

        Music has not fallen as a powerful creative art form, music hasn’t changed a bit, its actually advanced rather far, with new techniques, new sounds, new technologies, new applications, new genres, new styles, i mean, music is more powerful an artform then just about everything and anything else, as hearing is our most sensitive sense…

        How has the recording process seen a demise?

        The last parts are definitely true though, and it’s more then needing to be able to dance, you have to be a good looking chiseled politician, basically it’s an actors job these days, you dont even have to sing or be able to, but if you look good and take orders and shut your mouth and can be a great politician, then you can dance and lip synch your way to superstardom as one of the greatest artists ever, without ever doing anything an artist has normally done, but thats the new age, thats the way its gone and the way it is, and thats okay…

        That being said, the pro producers have given back tremendously over the years, sharing tips and tricks and techniques that anyone interested in being a true artist and getting the most out of their gear and the recording process, will get a lot out of, of course, unless joining the pop squad or the twerk it on the dick squad, or of course resorting to crime, theres no jobs or money to be made, regardless what the propaganda and liars and fakers have to say, which is a shame, but ultimately has nothing to do with music or being an artist anyways, so no worries…

        I can talk about some real deep and dark stuff and go on about things so far down the rabbit hole that only those that have ventured that far to the other side can understand and relate to, so im not surprised, the things i talk about candidly are most often only discussed in code and vaguery….

        youre welcome!

        Reply

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