Björk has decided not to release her latest album, Vulnicura, on Spotify. Here’s what she told Fast Company in an article published this morning.
Fast Company: Vulnicura is not currently available on Spotify. Why not?
Björk: We’re all making it up as it goes, to be honest. I would like to say there’s some master plan going on [with the album release], but there isn’t. But a few months ago I emailed my manager and said,
Guess what? This streaming thing just does not feel right. I don’t know why, but it just seems insane.
Fast Company: Why is it insane?
Björk: To work on something for two or three years and then just, Oh, here it is for free.
It’s not about the money; it’s about respect, you know? Respect for the craft and the amount of work you put into it.
But maybe Netflix is a good model. You go first to the cinema and after a while it will come on Netflix. Maybe that’s the way to go with streaming. It’s first physical and then maybe you can stream it later.