…at the Code/Media conference last week, during a Q&A with YouTube head of content Robert Kyncyl.
Dawn Chmielewski (host): Questions for YouTube?
Rodney Jerkins (in audience): Hey Robert, Rodney Jerkins here. Ryan Tedder of the band One Republic recently did a song last year that was called ‘Counting Stars’. It had over 600 million views on YouTube. Him as a writer, only received $900. I’m wondering, I’m curious to know where you guys are going to take it for the creatives, in the future.
Robert Kyncyl: Sure. So we actually… music is a very large portion of our watch time, in general, and we have great relationships with a lot of the suppliers.
We don’t pay him directly, we’re paying a publisher. And, whatever happens between the publisher and the artist… we don’t know, we don’t get to see that. What I can tell you is the amount of money that we pay out, which is incredibly significant.
It’s the largest, the largest checks we pay out are for music. And–
Jerkins: –to the publisher or the artist?
Kyncyl: To the publisher. The publisher. He’s a writer, so if it’s to Sony/ATV or whatever, it’s between him and the publisher on where that flows, it’s hard for me to comment on that.