Marina Diamandis (aka Marina and the Diamonds) is releasing her third album FROOT next week via Atlantic. She has some interesting creative direction this album cycle. The campaign includes monthly fruit themes and merch, and scratch-n-sniff vinyl.
Diamandis may be a pop star, but she’s artistically in control of the project. The following quotes are from an interview with the BBC:
If I’d never worn any make-up, and turned up in a little white t-shirt and jeans, I think I’d be viewed differently. But when you have a theatrical, distinctive image people get distracted. They think it’s more shine than artistry.
“When you’re seen as a pop star, people think of you as this weird ‘thing’ and you don’t get any adult conversations…”
“Why am I the only artist on a major label that has written a whole album by themselves? I think that’s weird. That’s weird.
“I want to change the culture of all these bullshit co-writes where no-one’s saying anything.
“I want to inspire people.