That’s Funny, I Thought You Just Said You Wanted a Major Branding Deal…

The major labels may be losing money, but they all have teams dedicated to matching their artists with major brands.  Which might explain why 85% of the biggest sponsorship deals are being signed with major label artists.

Here’s the breakdown from Next Big Sound, which examined the top 50 artist branding deals of 2014.



7 Responses

  1. Anonymous

    At some point, not to long time ago, some UMG decided to make bold experiments.
    Anticipating for worse outcome of YT’s ads around free and EK’s free and semi-free on demand streaming other boys at UMG went full throttle after branding and live money!

    We have to admit that in the middle of collapse of music industry some insiders provided brilliant hedge!

    UMG might be behind spectacular VINYL offset!

  2. Anonymous

    The brand deals do not belong to the labels – they belong to the artist! UNI has some of the biggest musical artists on its roster, so yes, it has the biggest share in setting up these deals. The bigger question becomes:
    how much of the income goes back to the artist and how does the label spend the money that it controls.
    The more interesting part of this study is what artists are benefiting from co-branding, and how can this knowledge help other artists moving forward. It is not that difficult.

    We in the music business are a service to musical artists. Forget about the labels’ largesse and who is supposedly winning. Let’s get back to the basics and learn how to make this business better for the artists.

    • Faza (TCM)

      “The brand deals do not belong to the labels – they belong to the artist!”

      …unless the artist has a 360 deal, in which case the label may have some pretty strong claims on any brand deals. Worst case scenario, the artist is compelled by their record deal to enter into any co-branding agreements brokered by the label, on the terms set out by the label (with the artist’s share of the revenue going towards recoupment).

  3. DeeR

    I was involved with making these deals at the very start of the wave. None of the money went to the artists, all of it went directly into company coffers. I am sure things have changed, but I guarantee you that the company would not have the size staff it has now if that revenue was being fairly split with artists.

  4. JTVDigital

    This share is quite logical since they have entire teams in several countries working full-time on these topics.
    So at some point they get results, good for them.


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