TIDAL’s exclusives don’t seem to be working perfectly.
Madonna’s TIDAL “exclusive” behind-the-scenes video keeps getting re-uploaded to YouTube. On the other hand, I wasn’t able to find a non-muted YouTube video of Rihanna’s exclusive “American Oxygen” video.
Apple is adopting a similar strategy to TIDAL.
According to Bloomberg, Apple has asked Florence and the Machine and over a dozen other artists for exclusives. They’ve also asked Taylor Swift and other artists about partnerships.
Apple’s new streaming service will cost $9.99 a month for individuals and $14.99 a month for families.
Nina Ulloa covers breaking news, tech, and more: @nine_u