32 Million People in the U.S. Attend Music Festivals

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According to a new Nielsen report, 32 million people attend a music festival in the U.S. each year.

46 percent of these 32 million people are aged 18-34. 51 percent are women and 49 percent are men. Nielsen also says music festivals are most popular among Hispanics and African American populations.

The attendees travelled an average of 903 miles to attend a festival. One third of them attended more than one festival.

That means about 10.7 million people attended two or more music festivals.

On average, this group of people spends $207 a year on live music events and digital music/streaming.

Festival attendees are also 67 percent more likely to use Snapchat, 69 percent more likely to use Vine, and 81 percent more likely to use Tumblr.

*”The data for this study was collected in August and September of 2014 among 3,805 total respondents (2,581 respondents after weighting). This data was then weighted to the U.S. Census population based on age, gender, race, education and household size. The festival fan profile was then constructed using those respondents, within the Music 360 study, who expressed their intention to attend any one of the 35 fielded music festivals (Coachella, SXSW, Electric Daisy Carnival, Wango Tango, Warped Tour, Jingle Ball, iHeartRadio Music Festival, Burning Man, Spring Awakening Festival, Bonnaroo, Pitchfork, Summerfest, Sasquatch!, Mayhem Festival, Newport Folk Festival, Lollapalooza, Electric Zoo, Outside Lands, Rock the Bells, Bumbershoot, Made in America, Austin City Limits, CMJ Marathon, Voodoo Music Experience, OzzFest, Firefly Music Festival, CMA Music Festival, Ultimate Pool Party, Stagecoach, Essence Music Festival, Governor’s Ball, Ultra Music Festival, Hangout Music Fest, Country Thunder). Further Music 360 behavior as well as Simmons data was then tabulated against this custom audience.”

 

 

7 Responses

  1. Willis

    Tell that to Steely Dan after seeing people walk by their set at Coachella. People don’t know good music, they only know beats. They’ll dance to a ringtone if it has a beat. Society meet toilet.

    Reply
      • Willis

        Also tell that to ACDC who put on the best set of the festival, surprising the younger attendees who referred to them as grandpa rock.

        FYI – Nina, no lawns in CA due to the water restrictions. Get off my dirt!

        Reply
    • GGG

      Or, based on the photos by tons of people I know who were there, tell that to all the other people who did watch them?

      Reply
  2. Anonymous

    Can you provide any more context on the snapchat, vine, tumblr statistics? “More likely to use than”…not use? use something else?

    Reply
  3. Bob Research

    This makes no sense. If 32 million people attended the 35 music festivals each year than the average attendance would be over 900,000 people per festival. The largest music festival, ACL, only has 450,000 people attend. What am I missing?

    Reply

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