J. Viewz Is Creating an Interactive Album That Is Viewable in Real Time

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J. Viewz and Gotye

Back in October I wrote about iamamiwhoami, a Swedish pop act that released their third album in multiple formats — one of them being a website. This worked well. iamamiwhoami’s music and videos always go up on YouTube first, and are created as a digital narrative.

What happens when a website is not just one of your album formats, what if a website shaped and documented the entire album creation process?

That’s what artist J. Viewz (Jonathan Dagan) is doing for his latest album.

J. Viewz is running a website with digital creative agency Hello Monday. The site is called The DNA Project, it’s documenting the DNA of the new J. Viewz album as each step in the process happens.

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In the above screenshot you can see that J. Viewz is currently on song five of the album. Each dot on the timeline represents a different event, documented by a video, an audio clip, a photo, etc. Fans can also leave comments on the timeline. Fans that pre-order the album can download audio files and other content from the website.

The first event on the timeline for song five is a collaboration with Gotye on a drum track. The collaboration was documented by this video:


Gotye and the MachineStarting song 5 with Gotye and a 1950’s Drum machine. Enter the Project: www.jviewz.com

Posted by j.viewz on Friday, April 17, 2015



Nina Ulloa covers breaking news, tech, and more: @nine_u

5 Responses

  1. paul

    Nothing beats a creative content-driven PR-worthy gimmick to gain attention in a highly saturated release marketplace. Though in my case, I would kind of prefer to experience the anticipation simply of knowing a full album is gonna drop and hopefully be surprised by its quality once it has been released in full, without seeing it in bits while in process.That way I can also look forward to exclusive interviews after the release with the artist breaking it all down, describing how they made the album. Sometimes it is best not to see all the magic that happens in the studio…You gotta leave something to the imagination lol.

  2. Edward Jennings


    This is a fantastic article. Thank you for authoring about J. Viewz and Interactive. Totally cool project. Where digital music must and will go next.

  3. Matt

    I’m tired of imagining what an artist was thinking or doing when they wrote or recorded a certain song or album. We live in a time where people can see through the facade “magic”. I want the gritty details. I want to see the blood, sweat, and tears, if you will. No one wants to get to Oz and find the man behind the curtain manipulating smoke and mirrors, pretending to be something that he’s not. I appreciate how transparent jviewz is with this project. To me, the most artistic part of the album is the process, and not necessarily the songs. (although those are great to) What a cool project. Definitely a breath of fresh air in an industry that can be perceived as stagnant and unoriginal at times.

    • paul

      Well, each to their own I suppose…I, for one, want to wait till it is complete,and listen to the whole album and then maybe go back and check out the content created along the way or read about it in subsequent interviews with the artist. I was being slightly tongue-in-cheek with use of the word ‘magic’…most of the time magic disappears in the studio these days after the 50th take…live music is where real ‘magic’ can happen…’magic’ used to happen more often in the studio too when an artist/band would go in and perform and record a whole song in one go. Doesn’t happen so often these days. But at lease we get to see that live sometimes at shows still.


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