Because if you force them to pay, they’ll probably just go to Spotify, YouTube, or Pandora.
Like Sony Music Unlimited, which according to a freshly-leaked document had about 20,000 subscribers before collapsing earlier this year.
On the ropes and hemorrhaging cash, Unlimited ultimately shut down and tapped Spotify to power its entire service in January (it’s now PlayStation Music, btw).
This is a publishing statement leaked to Digital Music News this morning, which details publishing royalties for the entire Sony Music Unlimited service from May, 2014. According to the source of the leak, there were few additional subscribers prior to the shutdown.