Starbucks stopped selling CDs less than two months ago. Now, they’ve moved on to a new relationship.
Spotify and Starbucks are teaming up for a multi-year partnership.
As part of the deal, of Starbucks’ 150,000 U.S. employees will receive free Spotify Premium accounts. In the fall, the coffee shop’s 7,000 U.S. locations will play Spotify music in-store.
…This is definitely part of Spotify’s ‘working freemium model,’ right?
Baristas will be able to choose the music that plays in-store. Customers will also be able to choose music through the Starbucks app, and playlists will also exist in the Spotify app.
Spotify subscribers will earn additional points through Starbucks’ rewards program.
This news comes right before Spotify’s Wednesday launch event, where they’re expected to announce a new service called Spotify Now. So far, Spotify Now seems to have a lot of features that Spotify already has.
Nina Ulloa covers breaking news, tech, and more: @nine_u
Image by Federico, licensed under Creative Commons Attribution 2.0 Generic (CC by 2.0).