BandPage and Rhapsody Usher In “…The New Era Of The Music Business”


J Sider, CEO, BandPage

Today BandPage and Rhapsody announced a partnership. This isn’t, however, like any other partnership that has existed in the music industry up until this point.

Over the past few years, the musician central profile hub, BandPage, has been rapidly striking deals with as many platforms that use musicians’ content to help their network of 500,000+ musicians monetize and engage. BandPage has successfully gotten musician’s merch, meet and greet VIP packages and other special offers along with profile info like photos, bio, and tour dates onto platforms like Spotify, Xbox, Lyric Find, Google, Rdio, Facebook, StubHub and now Rhapsody.

+Artists Can Sell VIP Meet and Greets, Merch On StubHub via BandPage

The deal with Rhapsody isn’t like the Spotify/BandPage deal where a merch item just sits on the musician’s profile (on mobile it’s actually allllllllllllllllllll the way at the bottom) or like the StubHub/BandPage deal where a VIP meet and greet offer is displayed alongside ticket offers.

Rhapsody and BandPage have dug into the millions of points of data to customize a notification experience unique to every single user.

“We’ve known that we were sitting on a goldmine of information about music fans and have been looking for ways to help drive revenue for musicians while improving the user experience,” said Greg Spils, ‎Director, Traffic & Demand at Rhapsody International. “By partnering with BandPage, we’ve lit upon a solution to create the full music service experience: one place where fans can listen to music, get updates and special offers from their favorite bands, and learn about new bands.”

I spoke with BandPage CEO and Founder, J Sider on the phone yesterday where he explained how this works. “Fans are giving off very powerful signals on streaming services. All you have to do is analyze the data and see who they love,” he professed. Just because you listened to one artist one time does not mean you’re ready to buy a ticket to their show let alone a VIP meet and greet package. However, if the band has been on heavy rotation in your Rhapsody library for the past 6 months, chances are you would LOVE to be notified when they announce a concert in your area (and even browse VIP packages). Sider explained, “This will show the perfect package to each fan.”

“This is the new era of the music business.” J Sider, CEO, BandPage

BandPage’s data reveals that there is 10x more traffic on streaming sites than artist’s websites. And with Facebook Page’s reach pathetically sitting at around 3%, musicians need to find alternative ways to reach their fans.

“For the first time ever, we can help musicians reach their fans where they are spending the most time in a highly targeted way which also creates a great user experience for the fan. The fan never gets anything that feels like spam, they will only see offers for their favorite bands. It’s truly a ‘win-win’ where the fan gets what they want, which, in turn, drives more revenue for musicians,” Sider said.

BandPage is helping artists reach their fans – wherever they are.

The debate is over. Streaming is the future. Just because you aren’t a streaming user, over 80 million others are. Who will win the streaming war? No one knows. Apple is set to announce their streaming service next week. Will they crush Spotify? I’m not so certain. Everyone thought iTunes radio was going to kill Pandora. It didn’t. Time will tell. But one thing is certain, streaming services need to innovate better user experiences. Spotify recently integrated video, customized playlists and a Running app, but why not make the user experiences beneficial to artists as well?

Individualized push notifications is definitely a start.

Rhapsody (working under the Napster name everywhere outside the US) is the first streaming service to bring a better experience to their users that also financially benefits artists.

It’s in the very beginning stages and there are some major wrinkles that need to get worked out. Currently, if a Rhapsody user gets a push notification for, say, tickets to an upcoming show, but doesn’t interact with it in that exact moment (like open the notification and click “Get Tickets”), the notification disappears and can’t be found anywhere ever again. Not on the artist’s profile. Not on the user’s inbox. Rhapsody should include all offers and tour dates on the artists profiles so fans can seek them out if they choose (in addition to these customized notifications). I get push notifications all the time from NPR, Facebook, Instagram, CNN, what have you. And most of the time I make a mental note of it to go dig in deeper to that notification later. Just because I didn’t interact with the notification in this moment, doesn’t mean I’m not interested in it. It just means I can’t deal with it right now.

Hopefully all other streaming services like Spotify, Deezer, Rdio, YouTube and Apple join Rhapsody in innovating new ways for artists to reach (and monetize) their fans. With the abysmal streaming royalty rates (and massive advances paid to labels which never make their way back to the artists), it would be to the streaming services best interests to find ways to HELP artists first hand (not via their label) monetize their biggest fans. And of course, take a cut of this! Get some skin in the game. There are literally billions of dollars of potential revenue in VIP offers and ticket sales not being realized because fans who’d like to buy, currently can’t (or don’t know how or where to buy).

+Why BandPage Is Going To Be The Most Powerful Player In Music

“From where we sit, this is a fundamental shift in the way we run our business,” said Tim Hunkele, manager of digital strategy for Wiz Khalifa. “We used to reach our fans on our website and social media. But now our fans are spending far more time actually consuming music on streaming services, so that’s where we need to reach them. And instead of posting the same thing to everyone like we do on Facebook, BandPage and Rhapsody help me show the right offers at the right time to the right fan. Musicians have been looking for ways that streaming services can help them drive more revenue, well this is it. I see this as a major part of what will drive our revenue moving forward.”




All artists need to do to be included in these Rhapsody promotions and notifications is get their tour dates, merch and “experiences” packages updated on their BandPage profiles. So do this now!

From now on, your biggest fans will be encouraged to buy right from within Rhapsody (and hopefully soon all the other streaming services).


Ari Herstand is a Los Angeles based singer/songwriter and the creator of the music biz advice blog, Ari’s Take. Follow him on Twitter: @aristake

22 Responses

  1. Jeff Robinson

    Artists of ours that have been played a lot on Rhapsody and have actually charted have been removed by either the service and/or the distributor. So this proposed bandpage alignment won’t work- because Rhapsody works against that goal. Indie artists that get played too much on that service get dropped. On the one hand, it’s totally awesome that Rhapsody actually allows streams to be counted and artists to chart based off those, but it’s highly, highly suspect when artists that chart are suddenly removed from that service.

    My question for the Bandpage CEO, did you know that’s how Rhapsody works?

    • This is

      completely and utterly false. This isn’t how any streaming service would ever work in the history of the world you numbnut.

      • Jeff Robinson

        No, this is EXACTLY how it works. We had two different artists chart at #1 in their genres and the tracks and the artists were removed from the service overnight. One artist was #1 in their genre for over a month.

        • if I were you

          I’d check with your distributor, bucko. I’m extremely familiar with the feed / content processes at Spotify, Rhapsody and Rdio specifically – none of them remove content without request from a label, unless it’s from a gamer. You a gamer?

          Who are the artists you are referring to?

          None of these companies have any reason to remove indie artists that do well. End of story.

          • Jeff Robinson

            So you actually believe major labels that hold equity shares in these streaming services are okay with indie artists charting ahead of their product?

            You’re dead wrong on that.

          • Jeff Robinson

            Give me one example where it’s NOT the case.

          • OK now you sound

            Ridiculous. But I’ll play your game.

            The new Jamie xx album from Beggars is the third featured album on Rhapsody’s new releases this week. Let’s see how it charts. Let’s see if it gets taken down and why.

            So I’ll ask again: can you provide one example where this happened?

            Or is this Jay Z in disguise trying desperately to get TIDAL some traction.

            Give up, dude.

          • Jeff Robinson

            You speak like a ‘true’ record promotion nerd.

            Stay clueless. It’s how you sell.

  2. Dry Roasted

    Guess this deal lasts through the term of Rhapsody’s survival.

    • Anonymous

      Yeah, things are not looking too good. I’m really surprised they have lasted this long.

  3. I'm a Philosopher

    Ari put your pom-poms down for one second and tell us what the numbers are going to be on this? Is BandPage making any money for anyone as of yet?

    • Anonymous

      No musician is going to make any money, ever again, unless copyright law is enforced again.

      Careful who you vote for next year. Hillary is already cozying up to Silly Con Valet, and could end up being just as controlled, bought and paid for by Google, as Obama is.

  4. Chris H

    Ari says “The Debate is Over”. Nuff said…The new era of the music business has begun.

    I’d feel more compelled to at least be open to this if there was even some test results to show causation between the data points they are so excited about and the predicted behavior of the consumer base before making such proclamations.

    Were’nt we being told just last year by Ari, (who is hardly in the tank for Bandpage), that “experiences” were the way to lasting prosperity in the music business? Now, it’s shifted to “let the database find the right fans”, a play?

    • Remi Swierczek

      Totally agree with your concerns! Show me the MONEY!
      Yet another music percolation with a lot of social baloney some ads, some subs and NO MONEY!

      Music needs normal STEAM ENGINE not bunch of elaborate HORSE DRAWN CARRIAGES.

      Let’s stop the HORSESHIT and convert Radio and streaming to $100B music store.

  5. Troglite

    I wouldn’t get bogged down in the implementation details or “how successful” this program will actually be.

    Open access to consumption/listening metrics for artists is a meaningful, innovative concept. If digital distributors are going to profit from distributing artists works, it only seems fair that the distributors should be REQUIRED to share that information with the content owners. Can you imagine if Amazon refused to tell you how many SKU’s they shipped of your product in the last 30 days? Why shouldn’t this same level of insight be available to all artists across all digital distribution platforms?

    Direct artist to fan marketing opportunities is a meaningful, innovative concept. The market is foaming with different variations on this theme, but this is one of the first one’s I’ve seen that seems to be focused on delivering a consistent experience for fans that spans multiple digital distribution platforms. Although completely unrelated, I can’t help but highlight as one of the more interesting technical approaches in this space.

  6. D'Michael

    I didn’t know streaming services are in the live performance industry. I’m sure you have to buy “campaigns”. I can’t imagine where bands create a promotion and you let a computer system do all your notifications randomly. Sounds hectic to me.

  7. blastjacket

    “However, if the band has been on heavy rotation in your Rhapsody library for the past 6 months, chances are you would LOVE to be notified when they announce a concert in your area (and even browse VIP packages). Sider explained, “This will show the perfect package to each fan.”

    “This is the new era of the music business.” J Sider, CEO, BandPage”

    Really? What’s new about that?

  8. Earbits

    This is great for artists, but did you really just say “Rhapsody (working under the Napster name everywhere outside the US) is the first streaming service to bring a better experience to their users that also financially benefits artists.”

    We kindly disagree.


    Earbits. Helping artists monetize streaming since 2010.


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