Someone’s lying, and Apple says it isn’t them.
“It will not be taken off,” an Apple spokesman told Rolling Stone this morning.
The “it” refers to the entire catalog of Brian Jonestown Massacre, whose frontman inquired about the consequences of refusing to license Apple Music, the streaming service slated for delivery June 30th. Earlier this week, frontman Anton Newcombe tweeted about conversation, noting quite clearly that Apple would remove all of this information if he tried to opt out of Music.
So what really happened in that conversation? That sparked a massive debate over who said what, including the possibility that Apple’s support team simply said the wrong thing, or, that Newcombe is flat out lying. Another possibility is that Apple will simply refuse to promote content that isn’t fully licensed across all iTunes services, including Apple Music.
Hovering in the backdrop is YouTube, another mega-player that has also threatened to yank content for artists refusing to participate in premium music service, YouTube Music Key. In a scary similarity, that was also communicated in a phone conversation with an artist, then flatly denied by the company.