Last week, Prince premiered an exclusive song on Spotify. The streaming service was feeling pretty good about themselves, featuring the song on the app.
The move was confusing, since Prince has generally been anti-streaming.
Was Prince trolling Spotify? Getting their hopes up in anticipation of his next announcement?
Today, Prince announced that his next album “HITNRUN” will be a TIDAL exclusive. The album will be released on September 7th. According to TIDAL, this deal has been in the works for “months”.
“After one meeting, it was obvious that Jay Z and the team he has assembled at TIDAL recognize and applaud the effort that real musicians put in2 their craft 2 achieve the very best they can at this pivotal time in the music industry. Secondly, TIDAL have honored Us with a non-restrictive arrangement that once again allows Us to continue making art in the fashion We’ve grown accustomed 2 and We’re Extremely grateful 4 their generous support. And lastly, in the tech-savvy, real-time world We all live in 2day, everything is faster. From its conception and that one & only meeting, HITNRUN took about 90 days 2 prepare its release. If that’s what freedom feels like, HITNRUN is what it sounds like.”
In May, TIDAL streamed Prince’s RALLY 4 PEACE concert on their website. They also matched funds donated to Baltimore through the site.