Universal Music Planned on Partnering with MegaUpload Just Two Days Before the Raid

Universal

Kim Dotcom had a meeting with Universal Music Group regarding a partnership just two days before the Megaupload raid. The two parties were interested in creating an advertising network that would target the largest piracy index… Google.

Universal also promised to help improve Mega’s reputation with the MPAA and RIAA.

Listen to a recording of the meeting below…

 

Nina Ulloa covers breaking news, tech, and more: @nine_u

Image by fzurell, licensed under Creative Commons Attribution 2.0 (CC by 2.0).  

9 Responses

  1. Peter Davis

    Nina,

    Is it too much to ask to request an article? This is the kind of submission length i’d expect on Reddit.

    Reply
    • Paul Resnikoff
      Paul Resnikoff

      Peter, you can tl;dr on this, or you can listen to the actual conversation. It’s really interesting to hear this negotiation, I’ve already listened to it three times. There are some really interesting points and perspectives here, including a rather innovative MegaKey model itself.

      I get the sense that nobody really knew about the raid, which speaks well of the covert planning but also suggests that this wasn’t in everybody’s best interest. Dotcom was a flashy guy, he rubbed it into the media industry’s face, including Hollywood, so he stupidly made himself a target. It’s like the biggest drug dealer crashing the governor’s party and parking his Rolls Royce on the lawn.

      But, I wonder if MegaKey would have changed things. It would have certainly set up a dramatic battle with Google, with Dotcom correctly identified as a far bigger piracy threat.

      Reply
  2. Curtis Jenkins

    Wow did these cats have NO idea what was happening? Even Kim Dotcom seems totally clueless as if nobody was tipping him off?

    Reply
  3. Willis

    Record labels are keen to do deals with technology partners if they get millions in advance money. So it has been done and so it shall be.

    Reply
  4. FarePlay

    Nina, thank-you. Great score.

    Intriguing that they would use ad-blocking technology to replace existing ads with their own to generate income. If nothing else, the internet has turned out to be the land of opportunity for all comers, Including Isis.

    Reply

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