“Taylor Swift went to Africa to film a music video and there’s only white people in it.”
Myles Tanzer, Fader.
“The image of Africa as a frontier playground is on full display in Swift’s video. Not a single black African person is present, let alone one of specified national origin from among the continent’s 54 countries.
“The video’s narrative of white people finding romance in the hinterlands of a land wracked by colonial violence is not only obliviously ahistorical, but also exhibits tropes that people across the African diaspora have been trying to dispel for years.”
Zak Cheney-Rice, Mic.
“Instead of the cultural appropriation that has become almost status quo in today’s pop music, Swift has opted for the bolder option of actually just embodying the political exploitation of a region and its people. It’s brave, really. Almost as brave as moving sensuously in the vicinity of a real-life lion.”
Lauren Duca, Huffington Post.