Why not just make a hologram of Ben Franklin?
Whitney Houston’s life ended in a Beverly Hills Hotel bathtub more than three years ago, an abrupt end brought on by years of self-destructive drug abuse. That prompted a massive spike in album sales and a record-setting Grammy Awards, though the gravy train somehow ended there.
Now, the Houston estate is revving the post-mortem engine up again, this time with an idea that we thought died with Tupac. This is either gonna take-off or crash-and-burn, but it’s definitely happening. Enter Hologram USA, a company backed by billionaire Alki David that’s striking the iron a few years late: a few years after a Tupac hologram stunned Coachella, and a few years after post-death nostalgia peaked on Whitney.But David is seeing dough. “The opportunity to help share her spectacular gifts with the world again is exactly what I hoped for when I built the hologram business,” David told the Guardian.
Casting aside the obvious cynical motivations, Whitney relative and estate overseer Pat Houston also pointed to the rebirth of a legendary artist. “This will be a great opportunity for her fans to see a reinvention of one the most celebrated female artists in history and to continue a legacy of performances that will not be forgotten in years to come,” Houston noted.
Venues like the Apollo in Harlem agree. The venue is expanding beyond Whitney to include other deceased icons, including Billy Holiday, who will grace the Apollo stage this fall. The Whitney tour will kick off next year, with distribution across online and TV platforms.
Image by cutemosaic crackelure, licensed under Creative Commons 2.0 Generic (CC by 2.0).