The iPhone has been getting outsold by Android for years, but that’s only one way to look at the situation. Indeed, Apple is still making tons of cash on its higher-end devices, thanks to solid sales numbers but more importantly, amazingly-big margins. Put it all together, and Apple is making even more billions: according to disclosures this morning, Apple shifted more than 13 million iPhone 6s an 6s Plus phones over the weekend, a record for the company.
The iPhone 6 was initially hobbled by endless reports of device bending, which may have dampened sales. Or, maybe not: amazingly, Apple still shifted more than 10 million iPhone 6 and 6s devices during its opening weekend earlier this year, its previous record.
There were also geographical limitations last time around. This time, Apple is selling iPhones in markets like China, which is of course where all the iPhone sweatshops are. Chinese authorities have now decided that iPhones can be sold in their country, a move that dramatically expands Apple’s addressable market.
The impact that this will have on Apple’s shaky Apple Music launch is unclear. The subscription service is designed to work hand-in-glove with iPhones, Macs, and iPads, but adoption has been tempered by a confusing interface, mangled iTunes collections and general bugginess. Meanwhile, streaming music subscription rates are flat, with first-half totals inching up just 2.5 percent, according the Recording Industry Association of America (RIAA).