Universal Music Decides Amazon’s Prime Music Should Live

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If you want to have a streaming music service, the first thing you need is music.  And without Universal Music Group’s blessing, you simply won’t have enough music to compete.

Enter Amazon Prime Music, which now has some ‘content’ to complement every possible product on this Earth.  As of early this morning, Amazon Prime users in the US and UK now have access to a vast UMG catalog, via the Amazon Music iOS and Android apps.  Other entry points include Amazon’s home-grown Kindle Fire and Echo, or simply the web.

We’re not sure exactly the licensing pound-of-flesh required here, though Amazon also has significant leverage: after all, the greater the diversity of licensed music services, the greater the distraction from piracy (which yes, is still growing).  And, a now-expanded Amazon offering could translate into lowered leverage from mega-services like Spotify and iTunes.

 

“…we are delighted to build on our relationship…”

The UMG license grants Amazon Prime users access to a catalog that includes Eminem, Drake, The Weeknd, Katy Perry, Luke Bryan, Lana Del Rey, Maroon 5, Ariana Grande, The Weeknd, Ellie Goulding, and Lorde, just to name a few.  It also cracks the vault on a considerable jazz and classical catalog, and could ultimately comprise a massive share of total listening.  “With Amazon’s tremendous reach and consumer appeal, we are delighted to build on our relationship by making Universal Music’s world-class artists available to Amazon Prime members,” said UMG’s Global Head of Digital Business, Francis Keeling.

3 Responses

  1. Name2

    Became an Amazon Prime member for the shipping, not to prop up UMG. Time for Amazon to make the spurious services a la carte and let music consumption pay for itself. This is getting to be a lot like like Cable TV.

    Reply
  2. Rickshaw

    I, too, bought into Prime for the shipping. I’ll happily take advantage of on-demand video and audio, though.

    Reply
    • Name2

      V1.00 of their video streaming product was the single most convoluted soap opera I’ve endured outside of rooting devices. At the end of the day….read the terms closely. if you don’t have a Fire device, you’re not REALLY supposed to have access to the Prime streaming video on any non-phone mobile device. They just don’t say it like that.

      For a completely legit, straightforward and not sideloaded install? THREE separate apps were required, as was a signup with their Android app store.

      To get the non-Fire tablets working, you had to sign on to Amazon’s site on a device really recognized as a phone in order to get a URL to a download of the “Amazon app” .APK, built to just be their storefront on your device. (We haven’t gotten to video playback yet). If you were lucky, the app itself would actually work on your tablet.

      Then, your last mission was the inescapable “Amazon Instant Video” app.

      This delicious layer cake of course had to be done in a particular order and with no fuckups. I understand from other subscribers’ comments that you simply don’t get HD vid unless you’re on a real Fire tablet. I have not tested that one way or the other.

      Now, this was all 1.00 versions of everything. Maybe the landscape has improved.

      Onto Amazon Prime Music, what I’ve noticed is that the offerings come and go with such a quickness, and the selected titles from a particular artist’s catalogue are picked with caprice. I never saw the point of building a single playlist. By the time you got around to listening to anything – say, a week later – you’d find out it was no longer available to Prime members. Tiresome.

      Reply

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