Is the future of music free? According to EDM-heavy Spinnin’ Records, it most certainly is. Just this week, the label launched ‘Spinnin’ Premium,’ which offers fans a ‘subscription’ of free downloads. Each track is available for two week, ‘exclusive’ window.
“The focus is shifting from paying for your music to streaming and other freemium models.”
The kick-off release is “Ghost Child” by Firebeatz & Apster featuring Spree Wilson, which dropped last Friday. “The music industry is changing rapidly,” said Spinnin’ CEO Eelkovan Kooten. “The focus is shifting from paying for your music to streaming and other freemium models. People are now expecting music to be available how and whenever they want it. We’ve always acknowledged this by sharing as much of our releases as possible on social media and streaming sites, now we break down that final wall by giving away the music as free downloads.”
The Premium launch follows a similar move by Martin Garrix, who announced recently at Amsterdam Dance Event that all of his releases would be free to fans.