We hate to be the one to tell you this, but, if you’re a content creator on YouTube, you’re probably going to receive very little during the initial free trial phase of YouTube Red. Ahead of Red’s launch on Wednesday, YouTube told content partners like FullScreen that content creators would receive nothing during its one-month, free trial ramp-up.
Predictably, Fullscreen told everyone the bad news.
Then, things got confusing. After FullScreen launched its Twitter-based, YouTube appeared to relent, with the BBC pointing to some form of payment (while citing some people in the know). Now, we know what that payment will be: a portion of revenue from Google Play Music subscribers, who automatically receive YouTube Red subscriptions. The only problems here are that (a) we have no idea how many people are actually subscribing to Google Music Play, (b) that number is rumored to be pretty low, and (c) we’re not sure what percentage of the probably low number YouTube will ultimately share with you, the content creator.
Google confirmed the crumb in this statement, part of its broader primer on YouTube Red:
“Creators are the lifeblood of YouTube. So with Google Play Music subscribers instantly joining YouTube Red, we will pay a portion of the revenue we receive from these subscribers to our creators on day 1. Even with 30 day free trials, our creator community will make as much or more as they would have without YouTube Red.”