Facebook Video Views Just Doubled. Snapchat Video Views Just Tripled.




YouTube is still way bigger.  And YouTube doesn’t count a video as ‘viewed’ until 30 seconds in.  So there’s an apples-to-oranges comparison problem.   But according to stats just shared by the company, Facebook video views have more than doubled since April, to 8 billion daily views.

Snapchat is also exploding on the video front, with view volumes tripling in a matter of months to 6 billion daily views, according to the Financial Times.  Back in May, Snapchat CEO Evan Spiegel told Bloomberg that video views were a ‘mere’ 2 billion daily.

Meanwhile, Facebook is spreading its tentacles into audio as well: just last week, the company started layered 30-second clips into Feeds.  Integrating tracks into the discussions of billions isn’t a small development, though it’s unclear if a flood of clips will help or hurt artists.

9 Responses

  1. Anonymous

    The FB video view count is a total scam.

    Pretty slick on their part though haha.

  2. Anon

    Every single time a video is scrolled by, a view count is accumulated on Facebook. It’s purely data manipulation, YouTube is crushing both platforms. Also, Facebook has yet to develop a Content ID like system which will greatly change the ecosystem and it’s ability to compete with YouTube.

    • Anonymous

      Luckily for DMN we live in a world where Buzzfeed listicles and sensationalized, or blatantly false, headlines are seen as a strategic way of bringing in page views, and not the lazy “journalism” it should be known as.

  3. Ari Herstand
    Ari Herstand

    YouTube is still way bigger.

    Do you have these numbers? I haven’t been able to find recent YouTube daily view counts for quite some time now. Is this just guessing?

    • Paul Resnikoff
      Paul Resnikoff

      “YouTube has over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views.”

      YouTube: Statistics

      YouTube also reportedly doesn’t count a ‘view’ until 30 seconds have been watched (though I haven’t confirmed this).


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