YouTube is still way bigger. And YouTube doesn’t count a video as ‘viewed’ until 30 seconds in. So there’s an apples-to-oranges comparison problem. But according to stats just shared by the company, Facebook video views have more than doubled since April, to 8 billion daily views.
Snapchat is also exploding on the video front, with view volumes tripling in a matter of months to 6 billion daily views, according to the Financial Times. Back in May, Snapchat CEO Evan Spiegel told Bloomberg that video views were a ‘mere’ 2 billion daily.
Meanwhile, Facebook is spreading its tentacles into audio as well: just last week, the company started layered 30-second clips into Feeds. Integrating tracks into the discussions of billions isn’t a small development, though it’s unclear if a flood of clips will help or hurt artists.