Add YouTube to the list of streaming platforms not offering Adele’s just-released album, 25. As of this (Friday) morning, only the lead single, ‘Hello,’ is available, despite some misleading listings on the site.
Just yesterday, news leaked that neither Spotify nor Apple Music would have 25, a boycott by Adele (and her label) based on low royalty payouts. YouTube offers the lowest royalty payouts of all streaming platforms, though the highest exposure and virality. That would explain why so many high-budget Taylor Swift videos populate YouTube, despite the obvious contradictions (or arguably, hypocrisy) that this creates.
As for Adele’s 25, Apple’s iTunes Store is offering album-only downloads, but not companion streams on Apple Music, based on the far-higher payout at bundled downloads pay. More traditional CDs, also a far better revenue generator, are being prominently displayed at Target retailers across the US.
On the piracy side, the full album is now available on BitTorrent, with at least one heavily-seeded version spotted on the Pirate Bay 24 hours before the official launch date. Meanwhile, initial projections point to a potentially record-setting debut, especially given the juicy, pre-holiday weekend sales window ahead.