Facebook is now switching on live video streaming for its US-based users on iPhones, a move that could dramatically change things for Meerkat, Periscope, and other live-streaming upstarts. The Facebook post stated, “During your broadcast, you’ll see the number of live viewers, the names of friends who are tuning in, and a real-time stream of comments.”
The tech giant also said that “over time, the company plans to bring it to all users,” but it didn’t give specific timescales.
The features are very similar to that of Meerkat and Twitter’s Periscope, and an obvious attempt to keep live-streaming users on the Facebook platform. But Facebook has the upper hand with additional features that the other live-streaming pioneers lack: on Facebook, users can save videos to their timeline, and those videos can stay there unless users choose to delete them. This certainly sets Facebook apart, and the social media platform is currently reporting eight billion views every single day.
Besides keeping Facebook at the forefront of the social media game, the launch is one more step towards turning Facebook into a more video-centric platform. And, another way to cash in on video advertising.