It’s been a roller-coaster year for Rdio, the streaming service lauded by some as superior to Spotify and Apple Music. But streaming is all about scale, and Rdio simply didn’t have enough subscribers, despite a very elegant and clean interface. Amidst paltry subscriber totals, Rdio succumbed to bankruptcy, only to be plucked by Pandora for $75 million.
That introduced tricky questions around life-support: immediately after the acquisition, Pandora was forced to inject millions to keep Rdio alive. Now, Rdio is going completely dark, with a shutdown set for Tuesday, December 22nd at 5 pm PT.
Here’s a note sent to all Rdio subscribers.